Everyone is an athlete. Your event is your life.
Your job. Your business. Your mission.
If it matters to you — it’s your event.
And if it’s your event, you need to train for it, think through it, and recover from it — like it matters.
The Corporate Athlete doesn’t just ‘get through the day’. They prepare. They find their edge.
They compete like it’s game day, every day.
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The Slight Edge
In elite sport, the difference between podium and anonymity is often just 4%.
A fraction of a second. A tiny edge in focus.The same is true in leadership, sales, culture, and decision-making.
Corporate Athletes know that winning isn’t about luck or brute force — it’s about marginal gains done with passionate consistency.
The slight edge becomes the unfair advantage.
In business and in life, the difference between good and great is invisible — until the results show up.
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The Competition is Watching You
Leadership is a competitive sport — whether you like it or not.
Every day, you step into an arena — and in that arena, you’re being measured.
Not always publicly, but always.
Your 3 Daily Competitors:
Yesterday You
Complacency creeps in through the cracks of yesterday’s success.
“Good enough” is today’s danger zone.
The Comparison
Your team, clients, and colleagues are always measuring you — against the best they’ve seen.
Do you rise to it?
No Decision
When your leadership doesn’t move the room, nothing changes.
No momentum. No action. No impact.
Corporate Athletes compete with all three — and win.
Roof Shots vs Moonshots
High performance is admirable. It’s your roof shot — the best you can do with what you’ve got.But transformation? That’s your moonshot. That’s where Corporate Athletes live.Most people aim for A → B. Incremental growth. Predictable progress.But what if we defined E in your life? In your leadership? In your client impact?What if we skipped B, C, and D… and trained for the breakthrough?
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Be bold enough to define your E.
Be brave enough to lead others there.
That’s what it means to be
a Corporate Athlete.
Athletes don’t settle for best-in-role. They chase their best-ever.
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Meet Brad!
Corporate Athlete, Business Provocateur, Speaker & Author
​Provocative. Practical. Performative.
Brad Waldron is a performance strategist, keynote speaker, and business athlete who helps people and companies raise their game.
His personal mission?
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“To help people have a better day — through better happiness, better results, and better contribution.”
Brad is as comfortable in the boardroom as he is in front of thousands. He blends real commercial acumen with sporting grit, helping organisations drive performance, leadership, and culture transformation.
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He’s not a motivational speaker. He’s a provocation artist. A challenger. A guide.
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As one client described him:
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“A provocative comedian — the guy who sets a fire under the seat of every audience member.”
Brad’s playbook is forged from six roles:
Chairman & Chief Executive
Brad has walked the talk at the highest level — not just advising leadership, but leading it. As both a CEO and Executive Chairman, he’s been responsible for setting vision, driving commercial performance, building board-level alignment, and leading transformational growth.
Strategist
He creates winning formulas that lift teams and businesses to their next level — from scale-ups to global giants. His client roster includes Microsoft, L’Oréal, McCann Worldgroup, Sony, Diageo, and Warner Bros.
Speaker
Brad delivers high-energy, award-winning keynotes designed not to entertain, but to ignite. His events are memorable, interactive, and always laced with humour, insight, and real-time application.
Coach
From C-suite executives to frontline sales teams, Brad equips people with the mindset, skills, and resilience to thrive under pressure — and lead when it counts.
Champion
As an athlete, Brad has won three national titles and an international championship across three sports. He brings the competitor’s mindset into everything he teaches.
Author & Advisor
He is the author of Present Naked – How to Deliver Presentations with Substance and Sizzle, and a multi-time “OutPerformer of the Year” with Vistage International.
“Motivation often gets people to the starting line. It’s discipline that gets them to the finishing line.”
- Brad Waldron
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PUBLICATIONS
Present Naked - the book
Some people light up the room when they present, whilst others, only light up the room once they're finished! Both are choices...
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Communicating with an audience is essential for professionals in almost every field. And while some presenters light up the floor and leave the audience wanting more, others fall flat and leave attendees wondering why they are even there.
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In Present Naked, author and award-winning speaker Brad Waldron offers an essential resource that will help you develop your presentation skills and present with substance, style, and sizzle. Providing proven coaching and development techniques, this book brings together the very best tools, theories, and practices to assist you as you increase your personal confidence and ability—whether you’re speaking to one person or an arena of ten thousand.
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Working with the style, content, and structure inherent to all presentations, this book draws on world-class exhibition skills and even adapted theatre methods to empower you to prioritize your key messages and draw out your own individual style.
By putting these proven techniques into practice, you’ll be able to enhance your nonverbal communication, increase your impact, and make attention-grabbing presentations that are audience-centered, memorable, and highly effective.
Order Here
Keynotes
Informed by the same two core beliefs: people learn more from participation than observation, and people respond better to inspiration than instruction. We work equally hard to ensure that every experience delivers benefits which are highly relevant to your everyday goals and to ensure everybody involved has an experience they won't forget!
“It’s like having a Ricky Gervais and Tony Robbins merged into one person!”
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Brad creates energy and engagement with every business audience, he makes people laugh, creates value and provides the links between the key messages of the conference and the call to action that is required.
Brad can provide specialised facilitation. Providing skilled professional facilitation to work with you to get the best out of the time and the people in your meetings and events or to train you and your team to develop your skills and confidence in the design and facilitation of meetings.
SPEAKING
YOU'RE IN GREAT COMPANY...
Brad's client list spans the globe - delivering exceptional conferences from Asia to the Americas and everywhere in between.
David Sheepshanks CBE
Chairman FA Technical Advisory Board
“Brad Waldron was the first Speaker I selected when I launched my first Leadership Peer group. He delivered a memorable session of such impact that members still talk about it today as having set the benchmark by which they judge all others. He is now the first name on the teamsheet whenever I am planning something new and want maximum effect."
Raj P.
General Manager SONY
"Brad in a single word is inspirational. He has an enormous amount of energy in understanding the needs of organisations and is exceptional at introducing theory through a creative approach. Through Brad we have achieved fantastic results in the sales environment and at the same time developed new skills within existing experienced individuals."
Sara Daw
Chief Executive
The FD Center
"Brad was our keynote speaker at our UK National Conference in 2017 and had phenomenal feedback, scoring a perfect 5 from everyone in the room! This has never happened before for us and makes him an easy choice to bring back again this year. Specifically, Brad listened hard to our brief, dug deep on our needs and then worked with us to ensure his keynote dovetailed with our culture and strategy. He designed the session so that it was interactive, high energy and lots of fun whilst delivering our key messages in a memorable way which we have now adopted and embedded in our business. It is unusual to find a keynote speaker who really hones in on the heartbeat of a business and that’s what we found in Brad."
Andrew C,
Group Managing Director, Diageo
“I have to say, the impact his programs and the philosophies he holds, have had an absolutely transformational impact on my team.
He instills authenticity and inspiration into my customer managers’ style of delivery of many high value commercial propositions. Brad also really spikes in his ability to deliver creative and distinctive Sales Conferences.
His innovative mindset has the impact of taking often dry commercial and corporate messages and landing them with the delegate with a powerful and thought provoking, but at the same time, simple and actionable impact. My people love working with Brad because of the guidance and coaching he affords them.”
Please contact me and let’s have a conversation about how I can create something for you that is uniquely motivational, relevant and beneficial to your people and your organisation’s bottom line.
US
brad@intelligentinspiration.com
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USA +17036509261
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447 Broadway,
2nd FL #646,
New York, NY, 10013